Video Domino

No matter what you sell… Or who you were trying to reach… Or where you are located… The video domino strategy will work to attract highly qualified leads to you that are prepared and excited to buy!

You start with a long video that explains one of the BIG benefits that you bring to the table
At the end of the video, you make an offer for the viewer to take action!
You implement analytics and create a custom audience around viewers who watch a large portion of the video
Set up a retargeting ad campaign that only goes to prospects that have watched at least half of your video & follow them around Facebook until they take action 
Video has been proven to work as a delivery method to connect to your audience. There’s nothing like being able to look someone (you) “in the eye” and listen to them speak.

You no longer need to pay $500 to a TV station to play a 30 second TV commercial to a random assortment of TV viewers that you hope will be interested in your product.

Now, you can now tell Facebook exactly who you want to watch your video, and you no longer have a limit on the length of time.
Someone that is genuinely interested in your service will take 2-3 minutes to watch you explain one of the big benefits of your service, and listen to you make an offer. On average you'll only have to pay pennies per view of that 2-3 minute video! 

Inside of the Facebook Ads Manager, you can now create a custom audience of Facebook and Instagram users that have watched a portion of your video (for this example, let’s say they watched it halfway through) and then create an ad campaign that only reaches that segment of users. It’s commonly known as a “retargeting” campaign, and you’d only be retargeting people from your ideal demographic who have shown an interest in your product or service.
Someone that is genuinely interested in your service will take 2-3 minutes to watch you explain one of the big benefits of your service, and listen to you make an offer. On average you'll only have to pay pennies per view of that 2-3 minute video! 

Inside of the Facebook Ads Manager, you can now create a custom audience of Facebook and Instagram users that have watched a portion of your video (for this example, let’s say they watched it halfway through) and then create an ad campaign that only reaches that segment of users. It’s commonly known as a “retargeting” campaign, and you’d only be retargeting people from your ideal demographic who have shown an interest in your product or service.
You can use a short video advertisement and encourage the target prospect that is watching this video to take the next step on your offer; whether that is scheduling a call with you or visiting your online store.

As a general rule of thumb, humans feel safer around people they recognize. You can use that Law of Familiarity to your advantage by following your target prospects that have expressed interest in your product or service with a short video. 

The more they see your face, and hear your voice, the more likely they are to trust you to take the next step. 
The Video Domino strategy works by leveraging multiple proven sales and psychology techniques.
We use the long video so that you have enough time to explain a big benefit of working with you, and make your viewer an offer.

Then, we take advantage of the law of familiarity and the new technology enhancements to establish a “celebrity status” with your target prospects.

This strategy will bring you leads that want what you're selling, at a fraction of the cost of other mediums
  • A professional copywriter on our team has written video scripts for your insurance product, you’ll get instant access to our draft right away.
  • You will shoot a video on your cell phone using the script we’ve written for you. You will send us the raw videos using Dropbox, Google Drive, or other file-sharing service. 
  • Our team will edit your videos to cut out any pauses, hesitations, or other mistakes and apply post-production magic to your videos. 
  • We will send you our finished, produced videos for your approval. You’re going to be amazed at how these videos look, and the eye-catching effects we include on them to catch the eye of your target customers as they scroll through Facebook and Instagram!
  • ​When the videos are given the green light, we will upload them as a new video ad into your Facebook Ads account. You don’t have to do any of the technical work, we handle ALL of it! 
Our professionally crafted script for your insurance product is available for you to review right away. You will fill in the blanks that we’ve highlighted for you. You will use your cell phone to record yourself, and send us those raw videos.  

The video team will send you the first draft of your produced videos within one week of you sending us your cell phone videos. 





Your designated Facebook assistant will launch the ads for you, under your account. We recommend a $10/day ad budget. We’ll ask you to fill in a short Google Form with your relevant info, & our team will do all of the technical work to launch your ads.

As the leads come in, you will be texted and emailed with their information so you can contact them right away. 






Our professionally crafted script for your insurance product is available for you to review right away. You will fill in the blanks that we’ve highlighted for you. You will use your cell phone to record yourself, and send us those raw videos.  
The video team will send you the first draft of your produced videos within one week of you sending us your cell phone videos. 
Your designated Facebook assistant will launch the ads for you, under your account. We recommend a $10/day ad budget. We’ll ask you to fill in a short Google Form with your relevant info, & our team will do all of the technical work to launch your ads.
As the leads come in, you will be texted and emailed with their information so you can contact them right away. 
You’re Investing In An Asset
The videos that we make for you will live in your Facebook account, and can be turned “on” and “off” as you need new, high intent leads to follow up with. 

You are building your brand as you fill your pipeline with leads. 
Fill out the form below to get started on your Video Domino
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